SONIC BUSINESS PLAN: We are dunce. We are dilletante. We are degenerate. We are deviant. We are nothing. We are less than zero. We are not an ‘artist-led-initiative’. We are not a brand. We are business. We exist outside of the market. We do not expect anyone to read this. We do not want anyone to read this. We are created to be destroyed. Tear the digital pages out and turn them into tiny paper planes. We are unremarkable and mediocre. We are not serious when we’re seventeen. We are openly gay and deeply closeted f***.

We so desparately want to crash and burn but we never even fkn tried to fly. We are legion but unorganised. Stuck in our self-centred navel gazing misery. We are ultimately self-serving. How fucking dare you ‘write’ to be read. We cannot read. What right do you have to write? How dare you play to be heard? Video is king. Burn your fkn retinas. Watch the babies’ bodies pile up.

You think you can do better, don’t you? So fucking do it then. We are fkn nothing and we did it with no talent, no skill, no creativity, no knowledge, no intelligence, no insight, no drive, no ambition, no money, no backing.

We are all heart.

it's sonic business time